Mayonnaise (Mayonesu - マヨネーズ)

Japanese love mayonnaise and use it in abundance. Mayonnaise is sold in plastic squeezy bottles.

The most famous trademark is Q.P (Kewpie). This company uses a Kewpie mascot which was a very fashionable style of western doll around 1900. Kewpie is a plump baby with a tuft of hair. He is so famous in Japan today that a lot of by-products representing him are produced (dolls, keyrings, mobile strips, etc.). In Japan, Kewpie is considered as a local manga character and is very collectible.


A bottle of Japanese mayonnaise
Kewpie mayonnaise sold in a supermaket




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